BetterWay Devs: A Winning Combination — Pablo Velásquez

Table Of Content

BetterWay Devs is committed to nurturing robust and mutually beneficial relationships between companies and software developers. Established two years ago as a spin-off of Atlanticsoft, a company with a remarkable track record in software development, and team-building in South America since 2007.


GoodFirms – the world’s leading review and rating firm interviewed Pablo Velásquez, the CEO of BetterWay Devs, to go deeper into the service offered and his strategies for positioning his organization.

Inception Story

Pablo Velásquez is the CEO of BetterWay Devs, an innovative IT staffing and talent acquisition firm that connects tech-savvy companies with the right tech talent in South America. Its mission has been to help businesses unlock access to the vast talent pool in South America and create long-lasting employment relationships.

The CEO, Pablo, explained that "BetterWay Devs is a spin-off of Atlanticsoft, a company with a strong track record of helping US and international businesses with their software development needs since 2007."

"Recognizing the increased demand for remote work and the growing interest in hiring developers in South America, it launched its Staff Augmentation service under the name AtlanticNearshore in 2021, which was later rebranded as BetterWay Devs in 2022," he added.

On-Demand Business Model

The CEO said, "Our business model revolves around recruiting on-demand candidates based on the specific requirements of our clients. We have a dedicated team of professionals who are experts in sourcing and recruiting tech talent in South America."

BetterWay Devs doesn't hire other companies or add needless intermediaries. Instead, it hires developers directly as an Employer of Record (EOR), acting as a light intermediary. This enables the company to provide a transparent and streamlined process, ensuring their clients have full control and visibility over their dedicated team members.

It's a model that prioritizes direct, efficient, and trustworthy collaboration between its clients and its talented developers.

How Do BetterWay Devs Stand Out?

The CEO explained, "At BetterWay Devs, we differentiate ourselves from the competition in several ways. First and foremost, our transparent and personalized approach to staffing sets us apart. We prioritize building long-term relationships with our clients and focus on finding the right tech talent that aligns with their specific needs and culture."

He added, "Our website provides full visibility into our fees, ensuring both clients and developers know exactly how much we make. This level of transparency builds trust and fosters stronger partnerships."

The company is also committed to employee well-being and local benefits, ensuring that its developers have the support and stability they need to thrive. By providing competitive salaries, eliminating unnecessary intermediaries, and offering exceptional customer service, BetterWay Devs deliver a superior experience and results for its clients.

Services Offered

BetterWay Devs works with tech-savvy companies across various industries that require long-term developer hiring solutions. It creates ongoing relationships with its clients, often becoming their partner of choice as it provides value month after month. The company's expertise extends across industries, from technology and e-commerce to healthcare and finance.

Clients approach them primarily for their expertise in finding and hiring software developers in South America. This is their primary service, and has a strong track record in sourcing and recruiting top tech talent. It also offers contingency recruitment services where it recruits candidates for its clients on a fee basis only upon successful placements.

Support Provided To Clients

BetterWay Devs provides dedicated account managers and a responsive team to support its clients. Pablo said, "I am personally available and dedicated to ensuring that our clients' requirements are fulfilled."

The company prioritizes open communication, actively listens to client needs, and goes above and beyond to meet their expectations. They aim to provide a seamless experience and exceptional support throughout the engagement.

Client Satisfaction Ratio

Customer satisfaction is their top priority at BetterWays Devs. The company strives to ensure its clients are highly satisfied with their services.

The CEO said, "While we don't have an exact customer satisfaction rate, we have received positive feedback and testimonials from our clients, which reinforces our commitment to delivering excellent results. Moreover, we are proud to say that our clients often come back to us when they have the need to expand their teams and hire new talent."

He further added, "This speaks to the trust and confidence they have in our ability to provide top-notch software developers. We value the long-term relationships we build with our clients and the opportunity to support their ongoing growth and success."

Flexible Payment Structure

The company prioritizes transparency and flexibility in its business model. The CEO said, "When we handle the recruitment and hiring process as the Employer of Record (EOR), we offer a monthly fixed fee structure, providing our clients with clear visibility into the costs and enabling effective budget planning."

"For clients seeking only recruitment services, we offer a contingent success fee based on successful placements," he added.

He further also pointed out that the company understands that different clients have different needs, so it provides options for their fee structure to accommodate their preferences. This approach ensures that their clients have the freedom to select the model that best suits their requirements.

Minimum Budget

The cost of hiring a software developer via BetterWay Devs ranges from $5000 to $8000, depending on factors such as seniority, tech stack, and specific requirements.

Furthermore, it offers more specialized and senior developer roles at higher prices. Our focus is on providing high-quality talent and dedicated resources for long-term projects, helping their clients achieve their software development and staffing goals.

Future of BetterWay Devs

At the end of our interview, we asked the CEO how he sees the future of BetterWays Devs. He stated, "In the next 10 years, we envision BetterWay Devs as the preferred partner for our current clients, continuing to build strong relationships and providing exceptional staffing solutions. We are committed to serving as a trusted resource for CTOs and CEOs across America, helping them successfully staff their software development teams."

"We aspire to become the top choice for software developers in South America, offering rewarding job opportunities with North American companies. Our ultimate goal is to be recognized as the go-to platform for both clients and developers, facilitating successful and long-lasting employment relationships," the CEO concluded.

The detailed interview is available on GoodFirms.

About GoodFirms

Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company that extensively combs the market to find business services agencies amongst many other technology firms that offer the best services to their customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation, and helps service seekers pick the right technology partner that meets their business needs.

Author Bio: Ryan Allen is a content writer @ GoodFirms - a research and review platform offering an excellent platform to all software and mobile app development services. He is an ardent non-fiction reader and has a Master's degree in journalism.

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